I have been trying to play the search engine optimization game for years. In fact, I would be willing to bet that the only reason that you have come to this website right now is because you found it on a search engine or through some other form of social networking.

I feel that my website traffic numbers are generous considering my chosen niche, but it has required a consistent source of new content (among other things) to achieve these traffic numbers.

The one thing that seems to have taken me forever to figure out is that the content required to promote my website doesn’t just grow on trees. To make web marketing work effectively you need to come up with original content. I have tried pulling in RSS feeds from other blogs but they simply do not give the traffic impact of an original blog. The problem with original content is that it requires you to become a Writer. If you would have asked me if I ever pictured myself as a Writer when I first started developing websites, I would have laughed. Truth be told, ALL social networking online requires writing skills.

These days if you have a website to promote you had better be prepared to write. With the popularity of blogs, Twitter, facebook, and now Google Wave there is one thing that is for certain, now and in the upcoming future. Writing skills are required. Brush up on your writing skills at every opportunity, as long as Social Networking remains popular, writing skills are a must.