If you can answer "yes" to any of these questions. .

• Does your business rely on communication with employees, customers, associates, vendors?
• Does your business rely on profit from sales of a product or service to remain in business?
• Does your business rely on donations or volunteers to remain in business?
• Would you gain a competitive advantage if you improved customer service and expanded your company's visibility?
• Would customer feedback help you meet your customer's needs and increase profits?
• Do your products or services require substantial consumer education or after-sale support?
• Would improved communication with your customers help obtain new or repeat business?
• Would you expand into new markets (geographic areas) if you could do so cost effectively?
• Would you like to compete with the "big dogs" in your industry?
• Are your costs for marketing via traditional channels (news print, radio, printed catalogs, postage) continuing to rise?
• Would you like to provide sales and customer service 24 hours a day using no additional personnel?

. . . then, you need a Web site!