Real Estate and the Internet: A Perfect Combination

• 65% of buyers used the Internet when searching for a home.
  
• 77% of homebuyers who searched on the internet purchased their homes through real estate professionals.
  
• Nearly 70% of all Internet-using homebuyers visited a home with a real estate agent as a result of their use of a real estate Web site.
  
• 63% of homebuyers who searched online felt the Web shortened their search.
  

Source: 2003 National Association of REALTORS® Profile of Homebuyers and Sellers.

Of all businesses using the Internet to promote success, perhaps none is better suited to the web than Real Estate. By providing web-centric prospective clients a great deal of information about your available properties, you will be able able to increase your productivity in several ways:

• Details are defined. Small newspaper ads can only provide clients with a very small amount of information. A web-based listing can often answer questions that might otherwise take up valuable telephone time.
• Your time is valuable. Clients are able to narrow their selections online without the agent driving them from home to home. By helping clients to focus on a few realistic choices, time is saved for both the agent and the client.
• The office is always open. Prospective clients can shop for homes at any time of day or night. Just like real estate agents, customers also lead busy lives. Shopping for property at their own convenience is something that many consumers have come to expect.
• Photos speak volumes. Whether the real estate promotion is on the web, in the newspaper or in person, words can only say so much about your listed properties. Several high quality color images of the various features of your listings will give your clients an immediate first impression that will guide them in their purchase.
• Updating is fast - especially, when compared to print. If a vendor decides to lower his asking price, for example, the new price can be published on the Internet in a few minutes. Revision of newspaper ads is dependent on meeting press-time deadlines and making phone calls or faxes to the newspaper's advertising department. If your newspaper ads are appearing weekly, it could be six days before the new price is published.
• Communication is easy. Contact by email or a web-based contact form gives you the information you need to serve your clients without the need for a secretary or answering machine. Unlike a scrap of paper or a verbal message, an email is hard to lose or forget.

The real estate agent web sites that we produce are packed with the features that make it simple, fast and cost-effective for you to promote your business on the web. .